A new mixed use precinct in central Melbourne
Melbourne Quarter is a new city block in the centre of Melbourne, connecting the established life of the Hoddle Grid to an expanding Docklands business precinct.
The scheme combines office space, high density residential, and significant public spaces. Studio Magnified produced a comprehensive set of planning and marketing still imagery, film and VR360s. We also designed and produced interactive tools and displays using creative technology to enhance the impact and experience of the Melbourne Quarter display suites. These included a physical/digital context model, an interactive projection wall, VR 360 applications for headset and iPad, a dynamic multi-display video wall, and custom display software and operating hardware to enable intuitive interactive engagement.
Melbourne Quarter: ipad application with interactive site information
Melbourne Quarter: digital context model with ipad application and bespoke control device